Post Harvest Market Linkage
What is post -harvest market linkage and value addition
Post-harvest market linkage refers to the connection and coordination between farmers (producers) and markets (buyers, processors, retailers, or consumers) after the harvesting of crops. It involves all the activities and systems that help move agricultural produce from the farm to the market efficiently and profitably.
Key elements include:
- Collection, grading, and packaging of produce.
- Storage and transportation facilities.
- Access to buyers, traders, and processors.
- Market information and pricing systems.
- Contract farming or cooperative marketing arrangements.
What We Offer:
- Procurement & Grading: Collection of quality Makhana and Maize directly from farmers and grading based on standards.
- Processing & Value Addition: Modern processing units for cleaning, drying, roasting, and converting into value-added products like flavored Makhana snacks and maize.
- Market Linkage: Establishing strong connections with retailers, wholesalers, industries, and e-commerce platforms to expand reach.
- Farmer Empowerment: Providing training on post-harvest management, quality standards, and market-oriented production.
